Schedule Comparison
Week 1: Beginning project. Start with research and audience target. Questions to answer: Traditional or Contemporary? Name of brewery, beer list? Theme? Start sketching rough ideas…
Stared the project and brainstorming ideas of what I want to beer to represent and the look and feel of the company. Had a few rough sketches in the process of being worked on.
Week2: Continue sketches. Collect existing images for inspiration and what has already been done. Start idea board: colors, typography, graphics, layout. Make copy for event(dates, time, sponsors, location, music…) Internal material needed(business cards, letterhead, invoices…) Make lists of material needed for each item.
Continued working on sketches and research. Started playing around with type choices for the main logo. No copy made for poster yet.
Week3: Refine sketches for main logo and theme to be applied to types of beer. Start to work on computer with final sketches.
Still working on some sketches and begun working on the computer with rough ideas. Nothing solid yet with the logo. Started playing with ideas of types of beer to focus on.
Week4: Keep working on computer with main logo and theme bottles. Begin to apply overall design and logo to internal material and rough ideas for business card, letterhead…
Continue working on main logo still. Started playing with bottle designs and what I wanted them to look like.
Week5: Refine main logo and beer labels. Refine internal material and begin on packaging for bottles(6 pack cases and large 24 pack cases, kegs, beer tap handles)
More of refining of the labels and main logo. Applied to letterhead and business card. Decided no to work on kegs and tap handles.
Week 6: Apply logo to promotional material( tshirts, hoodies, coasters…) Start promotional material for main event for brewery. Annual event “beerfest” type event (Posters, banners, mugs, tokens…) Compile and refine event details to apply to posters and event information. Start rough comps of each item.
Working in Photoshop to apply labels to mock up bottles. Started look for other applications for brewfest event.
Week 7: Continue working on event material and refine any issues with other main material and begin final pieces for printing.
Applying logo to event material. Decided to make special event logo. Playing with different types of applications such as glasses, tokens. Begun work on poster.
Week 8: Complete final revisions for event material. Begin printing labels and start construction of packaging and other promotional material.
Finishing poster and working on applications. Refined letterhead after guest reviewers. Played with wooden crate for some more packaging.
Week 9: Finalize event material and print whats needed. Finalize packaging for displays for show.
Got rid of crate idea for time cramp. Finished all bottle designs and applications of event material. Refined some poster details.
Week 10: Finals
Present material in pdf slideshow!
For the beginning of this project, I was pretty much on schedule because I gave myself much more time with the development and research part. Learning from our last identity project done in the fall, I knew it would be good to have more time to really understand what I wanted to do. But, throughout the term, I slowly fell behind. Just about mid way through, I knew that I need to get back on track. I think I was about a week behind for the rest of the term.
There were a couple of things that I didn’t end up doing. I wanted to make invoices and maybe do some kind of catalogue for distributors to use but once I realized how much time it took just to get the main identity solid, I didn’t have time to start that new project. I also started working on a wooden crate for the larger packaging. I playing with a few images in photoshop and tried to make my own, but with my lack of Photoshop skills, I began spending way more time on it and I didn’t think that it was turing out the way I wanted. So during the last week I decided not to include it.
The main challenge was just the time issue. During the middle of the term I started to get really busy with other projects and this one seemed to be the easiest to let slide for a couple of days. I thought I could come back and work on it when I could, but then had a hard time getting the ball rolling again.
Everything went pretty smooth. I just had to force myself to get to know Photoshop again. Im usually playing around in Illustrator and my pace gets slowed down when I work in PS.
I think the thing I learned the most was how to manage all the different aspects of this project along with all the other work being done in other classes. I wish I just had more time to really add more stuff to the project and be able to make some real bottles. It would have been fun getting my hands dirty and being able to make something not just on the screen.
Throughout the project I thought I had all the time in the world to get things wrapped up, but I realized again just how long it takes to develop the identity. I think I need to work on my process a bit more. I tend to stick to only a couple of ideas and sketches instead of trying a ton of different things. I think I could have furthered by design more if I had more options to choose from instead of only a couple. In the beginning I was excited about do a multi page spread for the company and was annoyed when I realized that I didn’t have the time to even start that part of the project. Overall I’m pleased with how the design turned out, but just need to finesse a few details. I think the overall effort and project I would deserve a “B”. I know I didn’t do “A” work and others in class definitely deserve that for going above and beyond. And their work shows it. I feel confident in what I have completed and am happy with how everything looks!
