So after some research and thinking, I have decided to work on the beer identity and promotional material for an event. I want to create the brand name and a variety of beers to go under that brewery. Then apply them to a company identity for business cards, letterhead, ect. And for the last part, either do promotional material for an event sponsored by the brewery or some kind of catalogue for vendors including signage, package materials, clothing, ect.
Rough Timeline(as of now)
Week 1: Beginning project. Start with research and audience target. Questions to answer: Traditional or Contemporary? Name of brewery, beer list? Theme? Start sketching rough ideas…
Week2: Continue sketches. Collect existing images for inspiration and what has already been done. Start idea board: colors, typography, graphics, layout. Make copy for event(dates, time, sponsors, location, music…) Internal material needed(business cards, letterhead, invoices…) Make lists of material needed for each item.
Week3: Refine sketches for main logo and theme to be applied to types of beer. Start to work on computer with final sketches.
Week4: Keep working on computer with main logo and theme bottles. Begin to apply overall design and logo to internal material and rough ideas for business card, letterhead…
Week5: Refine main logo and beer labels. Refine internal material and begin on packaging for bottles(6 pack cases and large 24 pack cases, kegs, beer tap handles)
Week 6: Apply logo to promotional material( tshirts, hoodies, coasters…) Start promotional material for main event for brewery. Annual event “beerfest” type event (Posters, banners, mugs, tokens…) Compile and refine event details to apply to posters and event information. Start rough comps of each item.
Week 7: Continue working on event material and refine any issues with other main material and begin final pieces for printing.
Week 8: Complete final revisions for event material. Begin printing labels and start construction of packaging and other promotional material.
Week 9: Finalize event material and print whats needed. Finalize packaging for displays for show.
Week 10: Finals
