Ok… as of today I’m about on schedule. According to what I had posted before, I am still refining my logo and have begun to apply them to the bottles and deciding how to layout the actual labels. I have also begun to work on the internal material (letterhead, business card…) today and will continue work on those for the remainder of the week. The one thing I have not started this week that is due is to begin to apply the logo to some packaging including 6 packs, cases, kegs and tap handles. I feel that the 6 pack case and the larger case will take the most time to develop and I am safe to say that it will be spilling over into week 6. But I feel like I might be working on those for a bit longer just to get it all right considering I have never tried to do this type of work before. For next week I will be concentrating of finalizing internal material and continue working on the cases for the overall packaging. As for the other stuff I had planned for next week(t-shirts, sweaters and coasters) I feel will be a bit easier to accomplish just to apply the logo to a template. I think after this next week, I will be working on bits of the overall project… finishing packaging and also start working on the promotional material for the main event. Then till the end of the term, just keep refining and testing and leaving myself some time at the end for final printing and construction.
Now that things have begun to calm down a bit, I feel like I can spend much more time on this project. I have been putting off some of the work due to other pressing projects that needed to be completed. I’m liking the spot I’m in now because I feel I have a better direction and a solid idea of what I want to get done each week. It has been way to easy to set this stuff aside to work on other things, and now it is coming down to getting pieces completed to stay ahead of schedule. I have always had a problem with procrastination and this term has helped me keep my set schedule. But sometimes I find I get more done faster when I’m working against a upcoming deadline. I make decisions faster and keep the pace going… The only problem with that is I might be sacrificing quality work. I believe that the rest of the term will go well and as of now I’m not super stressed about what needs to be done.
Below are the main things I have been working on. I think I have finally decided on just using the “99 Bottles Brewing Co.” main type treatment as the logo for the company. I like the simplicity of it and when it’s larger I have been adding the extra outline behind the numbers. The bottles are looking nice. I will be adding some more text below the big number on the bottle… including specifics about that batch(taste, color, ingredients…). Very limited though so it won’t clutter the rest of the info. As for the internal stuff I have been working on, I am thinking of using chipboard paper for the business card for some nice texture…and maybe carrying that over into the paper type used for the 6 pack case and the larger case. I like the rough texture from that style of paper. I have just begun the cards and the layout is rough… don’t know how I want to do the information side yet 
April 28, 2010 at 4:35 am |
i like the blue and white bottles, i think it will pop out on the beer bottle the most. i thought before you had the bottles in outlines? i actually like the idea of them being in outlines and them maybe making the blue bottle a solid color?
April 28, 2010 at 6:46 pm |
The grid of bottles makes me wonder if you could make a “font” from the grid by selectively coloring some bottles to make the positive/negative areas? More as decorative element than part of the identity.
I like the old-style 99s.
Looking forward to seeing the 6 & 12 size packaging as well.